Abid Hussain Barlaskar
Marketing

realme woos with 'tech lifestyle' gadgets; smartphone segment in re-boot mode?

Toothbrush, door locks, air purifiers, weighing scales, digital payments – brands like Xiaomi, realme and OnePlus offer all.
Marketing

realme woos with 'tech lifestyle' gadgets; smartphone segment in re-boot mode?

Toothbrush, door locks, air purifiers, weighing scales, digital payments – brands like Xiaomi, realme and OnePlus offer all.
Marketing

Zomato introduces voice directions on its app…

… which takes away the pain of “aapka ghar exactly kahan padta hai” calls, and makes life convenient for both the customers as well as the delivery agent.
Advertising

Saffola Gold takes the ‘woke’ route; reverses gender roles to push heart care

The new campaign once again reminds us of the adage – stress is not good for the heart.
Social Media

Swiggy wants you to 'Netflix and chill' while waiting for your order

A small line on Swiggy's order tracking screen asks users to watch Netflix while waiting for their order to arrive.
Media

Anil Kapoor, Yami Gautam, and Nawazuddin Siddiqui pitch in to promote Netflix’s free weekend-long StreamFest

On 5th and 6th December 2020, stream all shows and movies on the OTT platform for free.
Advertising

ITC Foods responds to 'Boycott Bingo' calls on Twitter…

… because 'fans' of the late actor, Sushant Singh Rajput claimed a Bingo chips ad featuring Ranveer Singh mocked Rajput.
Profile

"We never pitch to parents to pay for courses; it's about making quality education available": Karan Shroff, Unacademy

From being a marketer at Xiaomi to democratising education via technology - here's Unacademy CMO Karan Shroff's journey.
Marketing

Zomato introduces voice directions on its app…

… which takes away the pain of “aapka ghar exactly kahan padta hai” calls, and makes life convenient for both the customers as well as the delivery agent.
Advertising

Saffola Gold takes the ‘woke’ route; reverses gender roles to push heart care

The new campaign once again reminds us of the adage – stress is not good for the heart.
Social Media

Swiggy wants you to 'Netflix and chill' while waiting for your order

A small line on Swiggy's order tracking screen asks users to watch Netflix while waiting for their order to arrive.
Media

Anil Kapoor, Yami Gautam, and Nawazuddin Siddiqui pitch in to promote Netflix’s free weekend-long StreamFest

On 5th and 6th December 2020, stream all shows and movies on the OTT platform for free.
Advertising

ITC Foods responds to 'Boycott Bingo' calls on Twitter…

… because 'fans' of the late actor, Sushant Singh Rajput claimed a Bingo chips ad featuring Ranveer Singh mocked Rajput.
Profile

"We never pitch to parents to pay for courses; it's about making quality education available": Karan Shroff, Unacademy

From being a marketer at Xiaomi to democratising education via technology - here's Unacademy CMO Karan Shroff's journey.
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